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Add WhatsApp Icebreakers

Set up an Ice breaker. Define Icebreakers. How do I connect a conversation starter to an automation?

Written by Fabian Wernecke
Updated over a week ago

Icebreaker overview

WhatsApp conversation starters (icebreakers) allow contacts to send you preset messages. These are displayed when someone wants to chat with you on WhatsApp for the first time.

Note: Icebreakers are only displayed when the chat is opened for the first time.

Icebreakers are a useful way to address your contacts’ most common questions and concerns, as well as helping you collect opt-in consent for campaigns.

What Icebreakers look like on WhatsApp:

Setting up Icebreakers

You can easily create icebreakers within your Meta business manager. First, go to your Meta Business Suite and select Settings.

Then select WhatsApp accounts and go to WhatsApp Manager.

Then click on Phone numbers and select the phone number where you would like the icebreakers to appear.

Then select Automations and, next to Icebreakers, press Edit.

You can then add your icebreakers and save them.

You can set up to 4 conversation starters per phone number, whereby each icebreaker can contain a maximum of 80 characters. Please note that emojis are currently not supported.


​Connecting Icebreakers to your Automations

Consider keeping the conversation going by combining icebreakers and your workflow in automations in Superchat:

In your automation, you can utilise icebreakers via the Message content filter.

You can then set up paths based on each icebreaker. Ordinarily, using the equals filter condition can be tricky, as it requires the customer's message to exactly match the content we put in the filter.

However, since the icebreakers are pre-written responses, using equals and then writing the exact words used in the icebreakers ensures that the conversation will go down the intended path.

Now that you’ve set up different paths for each icebreaker, you can build them out further based on the actions you want to trigger in each case.

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