Meta Business Account
A Meta Business Account (also known as a Business Manager account) is the central business identity used across Meta products like Facebook, Instagram, and WhatsApp. Meta uses this account to:
verify your business (especially for WhatsApp Business API use)
control access rights for team members
manage connected assets (Pages, ad accounts, WhatsApp accounts)
assign roles and permissions to users
When you set up the WhatsApp Business API through Superchat, the Meta Business Account is linked as part of the setup process. This connection allows Meta to confirm that your WhatsApp API number belongs to a legitimate business rather than a private individual.
In practical terms, the Meta Business Account is your business’s central management hub in Meta’s ecosystem. It is required to use WhatsApp via Superchat.
WhatsApp account (WhatsApp Business Account / WABA)
A WhatsApp account (also called a WhatsApp Business Account or WABA) is your business’s WhatsApp setup inside Meta. It acts as the main container where Meta stores and manages everything related to your WhatsApp Business API configuration. A WhatsApp account can include:
one or more WhatsApp phone numbers (WhatsApp profiles)
your WhatsApp templates (created in Superchat, but approved and managed by Meta)
important WhatsApp settings such as messaging limits, quality rating, and account status
This WhatsApp account is linked to your Meta Business Account, which controls ownership, permissions, and verification.
When you connect WhatsApp to Superchat, Superchat connects to this WhatsApp account via the WhatsApp Business API. This is what enables WhatsApp messaging in Superchat, including shared inbox access, automations, and templates.
Exception: With WhatsApp Coexistence, you can use the WhatsApp Business App and the WhatsApp Business API in Superchat at the same time with the same phone number (only possible if the number has not already been connected to the API).
WhatsApp profile
A WhatsApp profile is the profile of a specific phone number within your WhatsApp account.
Each phone number connected to WhatsApp via the API becomes a WhatsApp profile.
If you want to connect a second phone number (for example, a second support line), you add another WhatsApp profile under the same WhatsApp account.
So while the WhatsApp account refers to your business’s API-enabled WhatsApp setup, the WhatsApp profile refers to the individual phone number identity within that account.
In simple terms:
Meta Business Account = your overall business identity
WhatsApp account = your API-enabled WhatsApp messaging account
WhatsApp profile = one specific phone number inside that WhatsApp account
How these fit together in Superchat
When you connect WhatsApp through Superchat, the setup typically works like this:
You sign in with your Meta Business Account (with the required permissions).
You create or connect a WhatsApp Business Account (WhatsApp account/WABA).
You add one or more WhatsApp profiles (phone numbers).
Once everything is connected, Superchat can send and receive messages, use templates, and run automations through the WhatsApp Business API.
This structure allows Meta to verify your business, manage access rights, and handle messaging securely.
Quick overview
Entity | What it is | What it does |
Meta Business Account | Central business identity in Meta | Controls verification, access rights, and permissions |
WhatsApp account (WABA) | API-enabled WhatsApp messaging account | Enables messaging via WhatsApp Business API |
WhatsApp profile | A phone number within the WhatsApp account | Represents one messaging number/profile |
Helpful notes
WhatsApp Business API requires a Meta Business Account.
A WhatsApp profile is always tied to a phone number and must be set up correctly to send/receive messages.
Superchat guides you through this setup, but understanding the difference helps when troubleshooting permissions, templates, or account access.