Introduction
By default, after successfully linking the WhatsApp Business API, and if your Facebook Business Portfolio isn’t verified yet, only your linked phone number will show in the chat, not your display name. The display name will only appear when the customer clicks on the phone number. However, this can be changed.
In this article, we’ll explain the steps to get your display name shown in the WhatsApp chat.
Verifying Your Facebook Business Portfolio
The first step to showing your display name in the WhatsApp chat is verifying your Facebook Business Portfolio. This verification brings you closer to having your display name shown. Verifying your business with Meta is necessary to activate this feature. To learn how to verify your business portfolio with Meta, please click here.
Other Requirements for Displaying the Display Name
Just verifying your Facebook Business Portfolio isn’t enough. There are other factors that affect whether your display name is shown.
Active and Positive Use of the Account:
If your business communicates actively with customers on WhatsApp and follows WhatsApp’s guidelines, this can increase the chances of the display name showing. Additionally, having a balanced mix of inbound and outbound messages also helps, as this creates a positive user experience, which Meta rewards.Clear and Trustworthy Name:
Your display name should be clear, trustworthy, and closely connected to your business. This can help improve the visibility and acceptance of your display name.No Guaranteed Formula:
Even if all these factors are met, there’s no guarantee that your display name will appear in the WhatsApp chat immediately. When Meta decides to activate this feature is up to them and can’t be influenced by us. Some accounts may be processed faster than others. So, patience is key. But by following the tips above, it’s only a matter of time before your display name shows up in the chat.
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