If links in your WhatsApp template message are not clickable, this is usually due to WhatsApp’s security and anti-spam policies — not an issue with Superchat.
WhatsApp controls when URLs are rendered as clickable links based on the relationship between the business and the recipient.
Why This Happens
Links may appear as plain text (not clickable) if:
The recipient has not previously interacted with your business
Your number is not saved in the recipient’s contacts
The customer has not initiated a conversation
There is limited prior conversation history
This behaviour helps WhatsApp protect users from spam and unwanted messages.
What You Can Do
While businesses cannot directly control link clickability, you can improve the likelihood that links are clickable by:
Encouraging customers to save your number
Starting conversations after a user inquiry (within the 24-hour window)
Using interactive button templates instead of plain text links
Important to Know
Link clickability in WhatsApp is controlled by WhatsApp’s internal trust and anti-spam mechanisms. It cannot be enforced or overridden by Superchat.
If links appear as plain text, the issue is typically related to the recipient’s interaction history with your number.
Recommended Checks
If you experience recurring issues:
Ensure the recipient has previously interacted with your business (e.g. replied at least once).
Ask recipients to save your number as a contact if you are proactively sending template messages.
Confirm that the URL is correctly formatted (including
https://).Avoid using URL shorteners, as these may reduce trust signals.
Best Practice
For guaranteed clickability, use a Call-to-Action (CTA) button in your WhatsApp template instead of placing links in the message body. Button-based links are rendered as interactive elements and provide a more reliable user experience.