After sending, you want to know: How many received the message? Who read it? Who clicked? This article shows you how to analyze your campaign performance.
Campaign Funnel
The funnel shows you in real-time how your campaign is performing: Received → Read → Custom Event
Click on "+ Add" to add more metrics to the funnel. The available options depend on your template:
Other Response: Free-text responses
Quick Reply Clicks: e.g., "Speak with Support"
CTA Button Clicks: When link tracking is enabled
Note on Read Receipts
Note on Read Receipts
If a recipient has disabled read receipts in WhatsApp, we cannot directly detect
whether the message was read.
Our solution: As soon as the recipient responds or clicks on a button, we know that they read the message and automatically mark it as read.
However: If the recipient has disabled read receipts AND does not respond AND does not click on a button, the message remains marked as "not read" - even though they may have read it. This means: Your actual read rate may be higher than displayed.
Recipient List
Below the funnel, you see all recipients with tabs:
All | Received | Read | Responded | Failed
Actions with selected recipients:
Select one or more recipients and use the actions below:
Create New Campaign: Create a follow-up campaign directly to the selected contacts
Download: Export the selected contacts as CSV with all contact attributes
Edit Contacts: Edit the selected contacts in bulk (e.g., add to contact list)
Typical Use Cases:
"Failed" tab → Download → Check and clean contact data
"Responded" tab → Edit Contacts → Add "Prospect" label
Campaign Export
Click on the download icon at the top right to create a detailed CSV export of the entire campaign.
The export contains per recipient:
Campaign info (title, ID, template)
Timestamps (sent, received, read, responded)
Button/Quick Response clicks with timestamp
All contact data and contact attributes Useful for further analysis in Excel or comparison with other systems.
Useful for further analysis in Excel or comparison with other systems.
