META is updating the current WhatsApp version, and this also means changes to the billing of conversation costs. Why is that, and how will META now charge for WhatsApp templates that are not included in the contracted Superchat plan?
When do additional costs occur with META?
The additional conversation costs for the WhatsApp Business API arise when sending business-initiated messages. Business-initiated messages are those that are sent from a business to a customer without the customer sending a message to the business first. This can include, for example, promotions, transaction notifications, meeting reminders or other types of messages that a business actively sends to its customers.
Pricing Structure for WhatsApp Business API Conversation Costs:
Pricing for Marketing Templates:
All marketing templates will be charged starting 01.07. It will no longer be the case that all marketing templates sent within a 24-hour window only count as 1 marketing template sent.
Example: If you send out a Marketing Template at 2pm, 4pm and 6pm on the same day, you previously only had to pay for 1 of them. Now you have to pay for all 3.
Pricing for Utility Templates:
Starting 01.07., utility templates sent within the 24-hour customer care window will be free of charge.
Example: A customer messages you at 2pm, you send them a Utility template at 5pm. The utility template will be free of charge.
72 Hours of Free Conversations:
Starting from 01.07., businesses receiving a WhatsApp message via an ad or Facebook page action button within 24 hours will not be charged for WhatsApp templates for the next 72 hours after the first contact.
Example: A customer clicks on a click-to-chat ad on Instagram at 10:00 AM and messages you via WhatsApp. You respond at 10:15 AM with a marketing template and send a total of five marketing templates within the next 72 hours. In this case, all templates are free of charge.
The costs of these types of messages depend on various factors, such as the number of messages and the destination country. These numbers are the current (01.07.25) prices in the UK market.
(Template-) Category | Description | Price per conversation started |
Utility | Conversation with important information about customer accounts, transactions, orders or other updates after completion of purchase. | 0,0182 € |
Marketing | Conversation with advertising offers or product announcements. | 0,0438 € |
💡 These prices apply exclusively to numbers with the UK as the destination country. The following prices apply to numbers with another destination country.
How will these costs be billed in the future using the latest WhatsApp version?
The conversation costs for using the WhatsApp Business API are automatically charged to your saved payment method.
As long as the costs are covered by your bonus, they won’t be visible to you. If the bonus is exceeded, you’ll receive a separate invoice for the conversation costs in addition to your regular Superchat plan invoice.
How can I check the invoices?
You can view these directly in your Superchat account:
1. Log in to your Superchat account.
2. Navigate to the settings in the bottom left
3. Click on Plan & Billing.
4. Select Budget from the list on the left.
5. You will now see the amount you have spent on conversation costs for the month on the left.
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