Skip to content
English
  • There are no suggestions because the search field is empty.

Quality of your WhatsApp Number assessed by META

Find an explanation and overview of the quality assessment for your WhatsApp Business accounts.

The quality of your WhatsApp number is regularly reviewed by META. Find out what's behind it and how you can maintain a good rating at all times below.

  1. What does the quality assessment mean at META?

  2. What factors influence the quality of your messages?

1. Quality Assessment at META

META aims to expand WhatsApp as the leading communication channel in the B2C sector. To achieve this, sent messages must have a certain quality, which is why WhatsApp templates are used and must be reviewed and approved by META in advance. This is to ensure that no spam or other inappropriate content is sent.

Contacts have the option to report messages to META if they find them disruptive, giving your customers a direct influence on your quality rating.

💡 Tip: Want to make sure your template gets approved by META? Check out our template gallery under "Discover Popular Templates" in Superchat (Settings -> Templates -> WhatsApp Templates).

2. What factors influence the quality of your messages?

Here's an overview of what contributes to the quality assessment:

  1. Compliance with guidelines

  2. Consent of contacts

  3. Personalisation and utility

  4. Self-contained messages

  5. Frequency of sent messages

  6. Content and length

This means for you:

1. Guideline compliance: Take the time to read through META's WhatsApp Business Policy and Commerce Policy.

Ensure your messages do not contain content that could violate the guidelines. Use appropriate language and check your attachments for compliance with METAs guidelines.

2. Consent of contacts: Only send messages to contacts who have explicitly agreed to receive messages from your company. This respects users' privacy and reduces unwanted messages.

Before sending messages, ask your customers for their consent by providing a clear option to subscribe to your updates/newsletter. The opt-in methods in Superchat are suitable for this purpose.

3. Personalisation and utility: Make messages as personalised as possible and ensure they provide value to the recipients.

Instead of a generic advertising message, you can send a personalised message that refers to the customer's previous interactions with your company. The wildcard variable is great for adding a bit of personalisation to each message when using templates.

4. Self-contained messages: Ideally, avoid sending messages with open endings. Provide clear and precise information to avoid confusing contacts or involving them in endless conversations.

For example, when promoting an offer, ensure the message includes all relevant details such as the promotion period, discount codes, and terms to avoid excessive inquiries.

5. Frequency of sent messages: Sending too many messages can lead customers to report them as spam if they feel bothered.

Reduce the number of messages you send to the essentials. You might also seek feedback from customers on the frequency of your message output.

6. Content and length: META places great importance on informative messages. Ensure that the information is well-structured and easily understood, without overwhelming the recipient.

When sharing new offers or product information, divide the message into sections like features, availability, and prices to improve readability and make the message clear and concise.