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Everything you need to know about integrations

Find out how integrations can make your work easier and more efficient

Have you ever wondered if your apps can “talk” to each other and handle tasks for you? That’s exactly what integrations do!

 

They connect your tools, so you don’t have to manually handle everything yourself. Whether you run a small business or lead a team, integrations make your daily work simpler and more efficient.

 

In this article, you’ll learn how integrations work and how they can help you save time.

 

 

What are integrations?

Put simply, integrations connect two or more apps, allowing them to communicate with each other and exchange data. This connection ensures that specific actions are automatically triggered without you needing to intervene. Imagine automatically confirming orders in your online store or transferring contact information from a form directly to your CRM – all of this can happen without lifting a finger.

 

 

Why you should use integrations

Integrations give you the opportunity to significantly simplify your workflow. Here are the key benefits of using integrations:

  • Time Savings: Repetitive tasks, like sending confirmations or updating contact details, run automatically in the background.

     

  • Fewer Errors: Automations prevent manual data entry mistakes and ensure your data remains accurate and consistent.

     

  • Increased Efficiency: You can focus on complex tasks while automated processes handle the rest in the background.

For example, imagine you’re using Superchat along with a scheduling tool like Calendly. As soon as a customer books an appointment, a confirmation message is automatically sent via Superchat, including all relevant details. Additionally, reminders can be sent out before the appointment. Not only does this save you time, but it also ensures that your customers are always well-informed.

 

 

How they work

Integrations operate based on two key concepts: Triggers and Actions. A trigger is the event that starts the integration (e.g., a new order), and the action is what happens next (e.g., sending an order confirmation).

 

Think of it like “If this happens, then that”: When someone fills out a form, a contact is automatically added to your CRM. Or when a new lead is generated through an ad campaign, the lead automatically receives a personalized message via Superchat. With Superchat’s Public API or automation tools like Make or Zapier, you can easily set up these automations – without any coding skills!

 

 

Which use cases our customers often automate

  • E-Commerce: Automate order confirmations and send shipping notifications directly from your Shopify store to keep customers informed and ensure smooth communication.

     

  • Sales: Connect CRM tools like HubSpot or Pipedrive to automatically send personalized messages to new leads as soon as they’re captured. Stay close to your customers and boost your chances of making sales.

     

  • Marketing: Use Facebook Lead Ads to import new leads directly into Superchat and immediately engage them with targeted, personalized messages to improve your conversion rate.

     

  • Recruiting: Use Recruitee to automatically import applicant information into Superchat and notify them about the current status of their application without needing to manually follow up.

     

  • Customer Service/Support: Integrate your support channels with Superchat to automatically send responses to frequently asked questions or direct customer inquiries to the right team, shortening response times.

     

  • Scheduling: Connect Calendly with Superchat to automatically send appointment reminders to clients, without having to manually follow up.

     

 

How you connect Apps

There are different ways to connect apps and make your workflows more efficient:

  • Zapier: A user-friendly tool that lets you connect apps without needing to code.

     

  • Make: An intuitive platform that lets you create workflows and automate processes.

     

  • Public API: With Superchat’s Public API, you can develop custom integrations that seamlessly fit into your existing systems and provide maximum flexibility.

These options give you flexible solutions – whether you want to set up basic automations without technical knowledge or build custom integrations for your business.

 

 

How you get started with integrations

Getting started is simple! With Make or Zapier, you can set up your first integration in just a few steps and without any coding experience:

  1. Select the apps you want to connect (e.g., Shopify and Superchat).

  2. Set the trigger (e.g., a new order in Shopify).

  3. Choose the action (e.g., send a WhatsApp message in Superchat).

  4. Save the integration and let the automation work for you!

 

 

Last Remarks

Integrations are the key to a more efficient way of working. They automate repetitive tasks, reduce manual errors, and give you more time for the meaningful tasks in your business. Start with a simpler workflow for your first integration to see the value!

 

Take a look at our most popular integrations here and find the right solution for your business right away.

 

 

Personal Consultation & Setup

Seeking assistance to optimise your Superchat processes and ensure everything is professionally set up? Our experts are happy to assess your current procedures and deliver tailored solutions, enabling you to make the most of Superchat’s features.

 

Simply contact our support team by clicking on the question mark in the top right of Superchat and selecting “Contact Support” to arrange a paid consultation.

 

 

Connect & Learn

Become part of our community and start exchanging ideas with industry experts today! We offer the ideal space for you to gather new ideas, make valuable connections, and gain inspiration for your next steps with Superchat.

 

Superchat Community