What does this section show you?
The Contact Lists section shows how many contacts were added to or removed from each list over time, giving you a clear picture of how your audiences are growing or shrinking — both individually and in comparison to each other.
Changes per contact list
The first chart shows how many contacts were:
added to a list (green)
removed from a list (red)
within the selected time period.
This helps you see whether a list is actively growing or whether many contacts are being removed or unsubscribing.
Contact list size
This chart shows how the total number of contacts in a list develops over the selected period. You can see whether a list is growing, staying stable, or decreasing — ideal for understanding long-term trends within your target audiences.
Contact list comparison
The table provides a clear comparison of all contact lists.
For each list, you can see:
Start Value: The number of contacts that were included in this contact list at the beginning of the selected time period.
Added: Shows how many new contacts were added to the contact list during the selected period.
Removed: Shows how many contacts were removed from the list during the period.
Growth: The net effect for the list: added minus removed.
End Value: The total number of contacts in this list at the end of the period.
Growth (%): The percentage increase of the list in relation to the starting value.
This makes it easy to identify which lists are growing the fastest — and which ones are becoming less relevant.
Filter options
You can narrow the data by:
time period
contact list
How can you use these insights?
Marketing: Target fast-growing audiences more effectively
CRM: Track opt-ins, opt-outs, and list quality
Sales: Monitor and prioritize lead lists
Data management: Detect changes early and react quickly