Introduction
Before you send out your first WhatsApp campaign using Superchat, take a moment to read this guide. It will help you stay compliant with Meta’s communication policies, safeguard your WhatsApp Business account, and make the most of your campaign’s potential.
Violations of Meta’s guidelines may result in the permanent suspension of your WhatsApp Business account.
Why This Matters
One of the biggest risks when sending WhatsApp campaigns is having your account suspended by Meta — usually due to suspected spam. In most cases, these suspensions are permanent. The phone number in question is blacklisted and cannot be used on WhatsApp again.
To avoid this, it's essential to follow the best practices outlined below.
What Meta Flags as Spam — and How to Stay Compliant
Meta has strict rules in place to detect and prevent spam. Even minor violations can lead to account restrictions or permanent suspension — often without warning. A common trigger is messaging contacts who haven’t given clear, documented permission (opt-in), as required by Meta.
Sending Messages to Invalid WhatsApp Numbers
One common mistake is sending messages to contacts who either haven’t opted in or whose phone numbers aren’t valid on WhatsApp.
Invalid numbers (like landlines or incorrectly saved mobile numbers) will return an error such as:
“This number is not available on WhatsApp.”
If this happens repeatedly across many contacts, Meta may assume:
You haven’t collected proper marketing consent,
Your contact list is outdated or poorly managed,
You may be sending spam.
Getting Marked as Spam or Blocked by Contacts
If many recipients report your messages as spam or block your number — especially within a short timeframe — Meta takes this very seriously.
Low Engagement with Your Messages
When your messages are frequently ignored or left unanswered, Meta may interpret this as a sign that your content is irrelevant or unwelcome — which can also be flagged as spam.
The result: Your WhatsApp Business account may be restricted or permanently suspended.
Best Practices for Safe, Successful Campaigns
To keep your campaigns effective and your account secure, follow these proven best practices:
Set Up a Proper Opt-in Process
Ensure that only contacts who have clearly agreed to receive messages from you are included in your campaigns. Here’s how:
Create a clear opt-in flow for new subscribers,
Offer an easy way to unsubscribe at any time.
🔗 Click here to learn how to set up opt-ins with Superchat.
Keep Your Contact Lists Clean and Updated
Regularly review and update your contact database,
Remove outdated, incorrect, or inactive numbers,
Use QR codes or signup links to collect new contacts — this guarantees WhatsApp availability.
Balance Campaigns with Personal Conversations
Don’t rely solely on outbound campaigns. Combine them with one-on-one customer conversations to maintain a healthy balance. This shows Meta that your account is used for genuine, two-way communication — not just marketing blasts.
Final Thoughts
A successful campaign starts with careful planning. By respecting Meta’s guidelines, building trust with your audience, and keeping your contact list clean, you’ll not only maximize the impact of your campaigns — you’ll also protect your WhatsApp Business account in the long run.
Exchange ideas with experts from your industry in our community. This is the best place to gather initial ideas, especially at the beginning:
Join our community here: Superchat Community