What is the difference between the WhatsApp Business App and the WhatsApp Business API (Platform)?
Here you will learn about the exact differences between the WhatsApp Business App and the API (Interface/Platform).
While both belong to WhatsApp (META), they are quite distinct – the WhatsApp Business App (for mobile devices and as a web application) and the WhatsApp Business API, also referred to as the WhatsApp Business Platform by META, which we at Superchat connect for you.
Through the WhatsApp Business Platform, companies can integrate WhatsApp directly into Superchat to connect globally with their customers.
The WhatsApp Business App is designed for small businesses that primarily want to communicate 1 to 1 with their customers using the mobile app.
WhatsApp Business Platform (API)
Using the WhatsApp Business Platform, companies can create messaging experiences that support their business goals. Build personalized messaging experiences on WhatsApp to connect with your customers easily, securely, and reliably – all with Superchat and the WhatsApp Business Platform. Companies using the WhatsApp Business Platform through Superchat can integrate numerous employees and features into their messaging experience, enabling efficient and successful interactions with customers – from support chats to marketing newsletters in WhatsApp chats with customers.
You can also use Click-to-WhatsApp Ads to draw attention to your WhatsApp channel, reaching customers on Facebook and Instagram with these advertisements.
WhatsApp Business App
The WhatsApp Business App is a free app designed specifically for small businesses. With the app, your company can do the following:
Create a catalog to showcase your products or services.
Set up automated responses and away messages using tools to connect easily and quickly with your customers.
Sort and respond to messages quickly using labels.
Create a business profile with helpful information about your company.