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How do I start a conversation on WhatsApp? And what is the "wildcard"?

Starting a WhatsApp conversation and using the free text variable.

Since the WhatsApp API is DSGVO-compliant, there are some special rules and requirements for companies using it:

  • After the expiry of the so-called "24h Customer Care Window", you can only resume contact with customers by using WhatsApp templates that have been approved by META.

  • The same applies to business initiated conversations. If a chat has been inactive for more than 24 hours, you will need a template to re-start the conversation.

     

 

In the following video, we will show you how to create and submit templates for approval to META and explain how valuable the wildcard variable can be: