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Best Practice: Tracking of Livechat contacts

Find out how contacts are reaching your live chat. Tracking live chat contacts. Data privacy in tracking.

Written by Michelelia
Updated over 10 months ago

Introduction

When contacts reach out to you via live chat, it's important to know which page they came from. This gives you valuable context for their inquiry — for example, if they entered the chat from a specific product page.

Data Privacy

To use this feature in compliance with data protection regulations, we recommend updating your privacy notice with an additional section. It could read as follows:

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Privacy Policy

[General information on data processing in connection with the use of the live chat]

Tracking

When using the live chat, we collect certain information to statistically analyze and improve its usage. The following data is processed: device type & browser (User-Agent), geolocation, screen size & browser window size, language (navigator.language), time zone, and the slug of the website (i.e., the part of the URL identifying the page, e.g., /checkout) from which the chat is initiated. The legal basis for accessing the above-mentioned information on your device is your consent in accordance with Section 25 (1) of the German Telecommunications and Telemedia Data Protection Act (TDDDG); the legal basis for the subsequent processing of this data is your consent in accordance with Art. 6 (1) (a) of the GDPR. You can manage and withdraw your consent at any time via the privacy settings [insert link].

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