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Best Practice: Tracking of Livechat contacts

Find out how contacts are reaching your live chat. Tracking live chat contacts. Data privacy in tracking.

Claas avatar
Written by Claas
Updated over a month ago

Introduction

When contacts reach out to you via live chat, it's important to know which page they came from. This gives you valuable context for their inquiry — for example, if they entered the chat from a specific product page.

Data Privacy

To use this feature in compliance with data protection regulations, we recommend updating your privacy notice with an additional section. It could read as follows:

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Privacy Policy

[General information on data processing in connection with the use of the live chat]

Tracking

When using the live chat, we collect certain information to statistically analyze and improve its usage. The following data is processed: device type & browser (User-Agent), geolocation, screen size & browser window size, language (navigator.language), time zone, and the slug of the website (i.e., the part of the URL identifying the page, e.g., /checkout) from which the chat is initiated. The legal basis for accessing the above-mentioned information on your device is your consent in accordance with Section 25 (1) of the German Telecommunications and Telemedia Data Protection Act (TDDDG); the legal basis for the subsequent processing of this data is your consent in accordance with Art. 6 (1) (a) of the GDPR. You can manage and withdraw your consent at any time via the privacy settings [insert link].

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