Integrations allow you to connect Superchat with other apps and tools so they can communicate and trigger actions automatically. Instead of manually copying data or sending messages, integrations let systems talk to each other — saving time, reducing errors, and making your workflows more efficient.
What are integrations?
In simple terms, an integration links two or more apps so that when something happens in one tool (a trigger), it automatically causes an action in another tool.
They work with the same logic used in Superchat automations, namely: If this happens → then do that.
Integrations allow you to execute actions such as:
When someone books an appointment, Superchat can send a WhatsApp confirmation.
When a new lead is added in your CRM, Superchat can automatically send a message to that lead.
When a form is submitted, contact information can be synced into Superchat without manual entry.
Why you should use integrations
Integrations help you:
Save time - repetitive tasks run automatically in the background.
Reduce errors - manual data entry and missed messages are eliminated.
Increase efficiency - you can focus on important work while connected apps handle routine tasks.
For example, when Superchat is connected to a scheduling tool, you can automatically send reminders and confirmations as soon as bookings are made, keeping customers informed and reducing no-shows.
Which use cases our customers often automate
E-Commerce - Automate order confirmations and shipping updates from tools like Shopify or BigCommerce.
Sales - Connect CRMs like HubSpot or Pipedrive to automatically message new leads or update contact data.
Marketing - Bring in leads from Facebook Lead Ads and send targeted messages based on campaign events.
Recruiting - Connect applicant tracking tools like Recruitee to notify candidates about application status and next steps.
Scheduling - Send appointment messages and reminders by integrating tools like Calendly with Superchat.
Native integrations vs. integration platforms
Superchat supports integrations in different ways:
Native integrations are built directly into Superchat. These are typically the easiest to set up and maintain, as they are officially supported and managed within the Superchat platform.
Integration platforms like Zapier or Make allow you to connect Superchat with thousands of other tools using a no-code workflow builder. These integrations offer more flexibility, but setup and troubleshooting are handled within Zapier/Make rather than directly in Superchat.
For fully customised setups, Superchat’s Public API can be used to build direct integrations tailored to your specific workflows. For fully customised setups, Superchat’s Public API can be used to build direct integrations tailored to your specific workflows. This option is ideal if you need more flexibility or control than no-code platforms like Zapier or Make can provide.
Note: An API is like a menu of commands that lets software systems communicate and perform actions automatically. To use the Public API, you need an API key (created in Superchat) and a technical setup that can send API requests.
Which integration option should I choose?
Choose a native integration if the tool you want to connect is available directly in Superchat (available to see in the Explore Integrations section). This is the easiest option and requires the least setup.
Use Zapier or Make if you want to connect Superchat to a tool that isn’t available as a native integration, or if you want to build flexible workflows without coding (e.g. filters, multi-step automations).
Use the Public API if you need a fully custom integration, want to connect Superchat to an internal system, or require advanced control that no-code platforms cannot provide. This option requires an API key and technical setup.
What you need for an integration
To set up an integration with Superchat, you typically need access to both Superchat and the external tool you want to connect. In most cases, you will also need the correct permissions (admin access) to enable integrations and manage connected accounts.
Depending on the integration, you need:
To log into the integration application (if it is a native application such as Shore).
To set up a connector integration platform (e.g. Zapier/Make).
An API key.
You can find an API key by clicking on the relevant integration in Explore integrations.
In the Settings section of the integration, you will be able to find the API Key.
How you get started with integrations
You can get started with integrations in just a few steps — no coding required:
Choose the apps you want to connect (e.g., Shopify + Superchat).
Define a trigger event (e.g., new Shopify order).
Select the action you want Superchat to take (e.g., send a WhatsApp message).
Save and activate the integration.
Once activated, your automation runs automatically whenever the trigger event happens.
Useful tip
Should you need help setting up an integration, it is often very wise to consult ChatGPT. It is incredibly capable in helping you to structure workflows, define triggers and actions, as well as identifying potential configuration issues.