Integrations allow you to connect Superchat with other apps and tools so they can communicate and trigger actions automatically. Instead of manually copying data or sending messages, integrations let systems talk to each other — saving time, reducing errors, and making your workflows more efficient.
What are integrations?
Integrations connect Superchat with other apps so workflows can run automatically.
Put simply: when something happens in one tool, Superchat can trigger an action in another — like messaging new leads, sending booking confirmations, or syncing contact data.
Integrations help save time, reduce manual work, and improve efficiency.
Which use cases do Superchat customers often automate?
E-Commerce - Automate order confirmations and shipping updates from tools like Shopify or BigCommerce.
Sales - Connect CRMs like HubSpot or Pipedrive to automatically message new leads or update contact data.
Marketing - Bring in leads from Facebook Lead Ads and send targeted messages based on campaign events.
Recruiting - Connect applicant tracking tools like Recruitee to notify candidates about application status and next steps.
Scheduling - Send appointment messages and reminders by integrating tools like Calendly with Superchat.
What's the difference between native integrations vs. integration platforms
Superchat supports integrations in different ways:
Native integrations are built directly into Superchat. These are typically the easiest to set up and maintain, as they are officially supported and managed within the Superchat platform.
Integration platforms like Zapier or Make allow you to connect Superchat with thousands of other tools using a no-code workflow builder. These integrations offer more flexibility, but setup and troubleshooting are handled within Zapier/Make rather than directly in Superchat.
For fully customised setups, Superchat’s Public API (Application Programming Interface) can be used to build direct integrations tailored to your specific workflows. This option is ideal if you need more flexibility or control than no-code platforms like Zapier or Make can provide. Put simply: using the API is the best choice for more complex or highly specific integrations. For more information on the Superchat API, see our Developer page.
Note: An API is like a menu of commands that lets software systems communicate and perform actions automatically. To use the Public API, you need an API key (created in Superchat) and a technical setup that can send API requests.
Which integration option should I choose?
Choose a native integration if you want to build a simple integration and the tool you want to connect is available directly in Superchat (available to see in the Explore Integrations section). This is the easiest option and requires the least setup.
Use Zapier or Make if you want to build flexible workflows with tools without coding (e.g. filters, multi-step automations), or if you want to connect Superchat to a tool that isn’t available as a native integration.
Use the Public API if you need a fully custom integration, want to connect Superchat to an internal system, or require advanced control that no-code platforms cannot provide. This method usually requires an API key, a Bearer token, or an OAuth access token.
What you need for an integration
First of all, it is important to note that you need to have the integrations add-on as part of your plan in order to utilise integrations. You can see more information about our plans and the integration add-on here.
To set up an integration with Superchat, you need access to both Superchat and the external tool you want to connect. In most cases, you will also need the correct permissions (admin access) to enable integrations and manage connected accounts.
For most integrations, you need:
Login details for the integration application.
An API key.
Optional: A connector integration platform (e.g. Zapier/Make).
You can create an API key in Settings > Explore integrations.
Note: The Integrations section in Superchat is only used to set up integrations and connect API keys. The integrations themselves can only be accessed through their respective websites or desktop apps.
Webhooks
Webhooks are a way for two applications to exchange information — like an automatic notification that one system sends to another. Many integrated automations rely on webhooks to work.
A webhook is triggered when something happens in Superchat. For example, if a customer sends a new message, Superchat can instantly notify another tool (such as your CRM or support system) so it can take the next step.
Put simply: Superchat is saying, “A new message just came in. Here’s the info.”
Webhooks work similarly to automations within Superchat — the difference is that they allow Superchat to communicate with external platforms.
You can create a webhook either through a specific integration node (for example, Zapier’s “Trigger a Zap” node), by using an HTTP request node, or (for more technical users) via our developer site.
Note: webhooks can only be implemented in Superchat automations if you have the Integrations add-on enabled. While webhook or HTTP request nodes may still appear in the automation builder without the add-on, you won’t be able to publish the automation.
What are integration tools like Zapier, Make, and N8N?
Integration tools like Zapier, Make or n8n act as a bridge between different apps and their APIs. They help your tools “talk” to each other and automate workflows — for example, sending new Superchat leads to your CRM — without requiring any coding.
Why do we need them? Because most apps don’t connect with each other automatically without custom development. These tools act as the middleman between different platforms, allowing their APIs to talk to each other. Through this contact, we can create automated workflows without complex coding.
Useful tip
Should you need help setting up an integration, it is often very wise to consult ChatGPT. It is incredibly capable in helping you to structure workflows, define triggers and actions, as well as identifying potential configuration issues.