Best practice: Opt-in method as trigger
Set up the opt-in method. Link automation and the opt-in method. How do I link my newsletter sign-up with an automation?
Introduction
When you create a new opt-in method to collect subscribers, you can also make it trigger an automation after the customer subscribes to your Newsletter. This is especially useful when new customers scan the QR-code from the Opt-in method, start the conversation, and you now try to keep the conversation going.
The steps
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Create a new opt-in method;
2. Start a new automation and create a new message content filter word choosing the same word that you selected for the opt-in method. Alternatively, you can easily implement those steps in an already existing workflow.
- Build the automation however you see fit, and then publish it. Make sure that the content filter content exactly matched the Opt-in keyword.
Now, the automation will trigger whenever a customer subscribes to your Newsletter!