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Best practice: Gain Subscribers

How to win new subscriptions and opt-ins. Subscribing to newsletter.

📔 What you will learn in this guide:

Tips & Tricks on how to gain subscribers for your WhatsApp newsletter while staying GDPR-compliant.

 

What are Opt-Ins & Opt-In Methods?

The first step toward a successful WhatsApp newsletter is building a subscriber list. With Superchat, you can easily create opt-in methods by having customers send a keyword to your WhatsApp number. This grants their advertising consent (Opt-In) to receive newsletter messages. Customers can unsubscribe at any time by sending "Unsubscribe."

 

 

GDPR: How do I make my WhatsApp newsletter compliant with data protection?

The use of WhatsApp by businesses in compliance with the General Data Protection Regulation (GDPR) requires obtaining explicit consent from customers through opt-in mechanisms. This approach is essential to uphold the fundamental principles of data protection. By actively and consciously granting their consent and retaining control over their personal data, customers' privacy and their right to informational self-determination are preserved.

By creating opt-in methods in Superchat, you can ensure that the collection, processing, and use of personal data are carried out in a compliant and transparent manner. An effective opt-in method enables customers to provide their consent knowingly and voluntarily, without any coercion or unclear information.

 

3 simple tips for more subscribers

Tip 1: Give Your Contact an Incentive to Subscribe

Create an incentive for contacts to subscribe to your newsletter. The results of our consumer survey show that offering discounts or exclusive content and offers is the most effective way to encourage contacts to subscribe to a WhatsApp newsletter.

 

Examples of incentives you can try out:

  • Exclusive discount offer for new subscribers

  • Participation in a giveaway for new subscribers

  • Loyalty or reward points for new subscribers

  • Free delivery on the next order for new subscribers

  • Gift with the next order / purchase for new subscribers

  • Access to exclusive content for new subscribers

  • Early access to new products / services for new subscribers

Use the welcome message of your opt-in methods in Superchat to reward the contact for their opt-in.

Make sure to clearly communicate to subscribers what they can expect once they sign up for the newsletter. It's important to specify how often they will receive the newsletter and what type of content they can expect.

 

We recommend changing the strategy for incentives to grow the subscriber list from time to time to see which types of offers are most likely to encourage your target audience to subscribe.

 

 

Tip 2: Implement a cross-channel growth strategy for more subscribers

After you've created an Opt-In method in Superchat, defined a keyword, crafted a welcome message, and thought of incentives for sign-up, it's now time to announce your newsletter and give your contacts the opportunity to subscribe to your WhatsApp newsletter.

 

We provide you with both a QR code and a click-to-chat link that you can use in various ways to promote your newsletter. Both the QR code and the click-to-chat link automatically open WhatsApp on your customers' devices with the predefined keyword. Once the contact sends the keyword, they automatically subscribe to the newsletter.

 

Social Media Posts & Stories

Utilize your company's social media reach to expand your subscriber list. By linking our chat link in mobile posts, you can easily redirect your followers to WhatsApp. Once they send the predefined keyword, they will be automatically subscribed to the newsletter. Here's an example of an Instagram Story post.


Website & Pop-Up

Inform your website visitors about your WhatsApp newsletter using a banner, a call-to-action button, or a pop-up. Use our click-to-chat link to redirect them to WhatsApp with a single click. There, they can easily subscribe to the newsletter by sending the pre-defined keyword.

 

Order Confirmation & Checkout Page

Draw your customers' attention to your WhatsApp newsletter during the checkout process. Besides offering discounts for future orders, providing a live update about their confirmed order could be an appealing incentive to sign up for the WhatsApp newsletter. Once again, utilize our click-to-chat link to redirect customers to WhatsApp. There, they can easily subscribe to the newsletter by sending the pre-defined keyword.

 

Email

Inform your contacts through the proven communication channel of email that you are now reachable on WhatsApp. You can achieve this by incorporating our QR code and click-to-chat link into your email newsletter. This allows your contacts to easily subscribe to your newsletter from both their computer and their mobile device. Many customers appreciate this new communication channel, as most of them prefer communication via WhatsApp.

Offline

Don't miss any opportunity to gain new loyal subscribers for your WhatsApp newsletter, both online and offline. Utilize QR codes for this purpose and place them on various media.

 

 

Tip 3: Maximize subscriber engagement with valuable newsletter content

While you work on the growth strategy for your subscriber list, it's crucial to keep your existing subscribers engaged and satisfied. This requires regularly presenting them with valuable content. If you want to learn more about how to implement this effectively, you'll find valuable information in our "Best Practices: WhatsApp Newsletter Templates."

 


Time to create an Opt-in methods now!

Apply what you learned and create an opt-in for your upcoming campaign.