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Labels

Learn how your labels evolve over time — and which insights help you better understand topics and categories.

Mika Hally avatar
Written by Mika Hally
Updated this week

What does this section show you?

In the Labels section, you can see how often specific labels were added or removed — and in how many conversations they appear.

You can view:

  • how individual labels evolve over time

  • how different labels compare to one another

This helps you understand which topics or categories occur frequently and which ones are gaining or losing importance.

Changes per label

The first chart shows how often a label was:

  • added

  • removed

within the selected time period.

This helps you identify whether a topic is being marked more frequently or whether certain categories are becoming less relevant.

Conversations per label

This chart shows how many conversations a specific label appeared in during the selected time period. You can see whether a topic is becoming more common, staying stable, or declining in relevance. This is ideal for understanding which themes dominate support, sales, or product feedback.

Label comparison

The table provides a clear comparison of all labels.

For each label, you can see:

  • Start Value: Shows how many conversations were tagged with this label at the beginning of the selected time period.

  • Added: Shows how many conversations were newly marked with this label during the selected period.

  • Removed: Shows how many conversations lost this label during the period.

  • Growth: The net increase of the label: added minus removed.

  • End Value: The total number of conversations that carry this label at the end of the period.

  • Growth (%): The percentage increase compared to the starting value.

This allows you to immediately identify which topics are most active and where most of the work arises.

Filter options

You can narrow down the data by:

  • time period

  • label

This lets you analyze individual labels or track trends across different time ranges.

How can you use these insights?

  • Support: Identify recurring issues more quickly

  • Product: Analyze feedback, requests, and problems more effectively

  • Sales: Understand lead motivations and topics more clearly

  • Management: Set priorities and allocate resources more efficiently

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